Soft serve ice cream has long been a staple of warm weather menus, providing a delightful treat that’s fast, customizable, and irresistibly refreshing. Our partners at Taylor Company explore how integrating frozen dessert machines into your lineup isn’t just about desserts—it’s about creating experiences that drive foot traffic, increase profit margins, and cultivate loyal customers.

This post dives into five powerful strategies for leveraging soft‑serve equipment. It highlights how eye‑catching presentation and menu variety (think multi‑flavor swirls and toppings) can entice impulse buys, while the low cost of goods and high markup make soft serve one of the most profitable items per ounce. Additionally, the operational efficiency of Taylor machines —from fast service during peak times to minimal cleanup—makes this not just a treat your customers will return for again and again, but a smart investment for your bottom line.

Ready to boost your sales? Get started here: Boost Your Sales with Soft Serve

Source: Taylor Company